Open Door Legitimate Interest Policy 

This policy explains what is legitimate interest and how it relates to the use of your data.

The new data protection requirements (GDPR) have a number of reasons by which we can use the personal information you provide to us. One of these is called ‘legitimate interest’.

This means that we have the potential to use your personal information if we have a genuine and legitimate reason and we are not harming any of your rights and interests. So, what does this mean? When you provide your personal details to us (depending on your relationship with us) we may use your information to:

  • Keep in touch with beneficiaries and inform them of relevant opportunities

  • Plan, record and keep track of funding opportunities and donations

  • Thank and keep supporters informed of the impact of their donations

  • Engage key stakeholders in our work

  • Form and maintain partnerships

  • Track new enquiries and publicise our work

Before doing this, though, we will always carefully consider and balance any potential impact on you and your rights.

Some typical examples of when we might use the approach are for:

  • Preventing fraud

  • Maintaining the security of our system

  • Data analytics, enhancing

  • Modifying or improving our services

  • Identifying trends and determining the effectiveness of our campaigns and fundraising

How we may use your personal information

Your best interest: Processing your information to protect you against fraud when you make a donation on our website, and to ensure our websites and systems are secure. 

Personalisation: To personalise, enhance or otherwise improve our services/communications for the benefit of our beneficiaries, supporters and stakeholders.

Analytics: To use your personal information for the purposes of stakeholder analysis, assessment, profiling and direct marketing, on a personalised or aggregated basis, to help us with our activities and to provide you with the most relevant information as long as this does not harm any of your rights and interests.

Research: To determine the effectiveness of promotional campaigns and advertising and to develop our products, services, systems and relationships with you

Due diligence: We need to undertake due diligence on potential donors and partners to determine if those companies and individuals have been involved or convicted of offences such as fraud, bribery and corruption.

We will also hold information about you so that we can respect your preferences for being contacted by us.

Your interests

Before we use your personal information for our legitimate interest, we will always consider and balance any potential impact on you and your rights under data protection legislation and any other relevant law. Our legitimate business interests do not automatically override your interests – we will never use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Remember, you can change the way you hear from us or withdraw your permission for us to process your personal details at any time by contacting us on info@opendoor.org.uk